110% Play Harder
Chaco was hired to create the brand’s first advertising
OBJECTIVE grow brand awareness for 110%, Play Harder among a niche audience of runners and triathletes
CHALLENGE less than $50K budget, including both media and production
SOLUTION instead of producing a print ad and run it on a small publication, as originally requested, Chaco created and produced a teaser and a 60” film that avid triathletes would want to share.
The film features olympic triathlete Matt Reed and actor Vincenzo Amato (Boardwalk Empire, Broken, Golden Door)
full-length, Client cut