An environmental start-up wanted to become the go-to brand for sustainability in the Spanish speaking world. This is how we helped.
OBJECTIVE identify the most promising positioning and design the brand identity.
CHALLENGE an improvised brand, tiny budgets, a crowded market.
INSIGHT the environmentally passionate were already onboard. To acquire scale, Sustentator had to recruit the 99% who were turning a deaf ear to the depressing news of melting ice caps and climate change.
SOLUTION first we re-positioned Sustentator as the Pragmatic Optimistic: when speaking of commuting by bike for example, we went from talking carbon footprint to calories lost and money saved instead.
Then we designed the brand identity, with a clear brand architecture: the Sustentator master brand on top, supported by distinct B2B and B2C business units, each with its own branding and online presence.
Today Sustentator holds annual conferences, provides solar energy solutions to an ever-growing number of farms and houses and LifeGuard stations along Argentina’s coast.
Facebook fans jumped from 5,000 to over two million and counting.
Chaco was hired to create the brand’s first advertising
OBJECTIVE grow brand awareness for 110%, Play Harder among a niche audience of runners and triathletes
CHALLENGE less than $50K budget, including both media and production
SOLUTION instead of producing a print ad and run it on a small publication, as originally requested, Chaco created and produced a teaser and a 60” film that avid triathletes would want to share.
The film features olympic triathlete Matt Reed and actor Vincenzo Amato (Boardwalk Empire, Broken, Golden Door)
full-length, Client cut