Apollo 16 | chaco

S'well 2017 (creative strategy)

Apollo 16 (Creative, Strategy)

Music video created by Chaco on the occasion of the 45th anniversary of the Apollo 16 mission, first published by NASA on June 2017. Best enjoyed with volume turned up.

Original score composed specifically for the occasion. Voice by JFK (from his 1962 Rice University speech) and original radio communications between the Lunar Module and Houston. 500 frame per second 16MM footage of the Saturn V rocket in lift-off captured by camera E-8 at Kennedy Space Center.

nasa

90 Seconds of Wisdom

Walking on the Moon

Paper

Instincts and decision making

Case Study

Mondelez (Brand Identity, Naming, Strategy)

Paper

Luxury or premium? ce n’est pas la même chose

Case Study

Toro Advisors (Brand Identity, Site Design)

90 Seconds of Wisdom

Linda Lee

Case Study

Puma (Strategy)

Case Study

Sustentator (Brand Identity, Site Design, Strategy)

Case Study

S'well (creative strategy, media planning & buying)

Case Study

110% Play Harder (Creative)

Case Study

LAN airlines (Creative)

Paper

How segmentation can perpetuate segregation

Case Study

Kongo

Paper

Why luxury and fashion matter

Middle Eastern Broadcasting corp (Creative, Strategy)

Paper

Marketing and Happiness

Paper

Big Media and Branded Content

featured works

S'well creative strategy

NASA strategy, creative

Charlie Duke, Apollo 16 90 seconds of wisdom

Role of Instincts chaco brand film

Mondelez strategy, branding

Mistaking Premium for Luxury paper

Toro branding, site design

Linda Lee, CMO Stonyfield 90 seconds of wisdom

Puma strategy

Sustentator strategy, branding

S'well creative strategy, media strategy and buying

110% Play Harder creative

LAN Airlines creative

Segmentation or Segregation? paper

Kongo case study

Why do Fashion and Luxury matter? paper

MBC strategy, creative

Marketing vs. Happiness paper

Big Media and Branded Content paper

S'well 2017 (creative strategy)

Apollo 16 (Creative, Strategy)

90 Seconds of Wisdom

Walking on the Moon

Paper

Instincts and decision making

Case Study

Mondelez (Brand Identity, Naming, Strategy)

Paper

Luxury or premium? ce n’est pas la même chose

Case Study

Toro Advisors (Brand Identity, Site Design)

90 Seconds of Wisdom

Linda Lee

Case Study

Puma (Strategy)

Case Study

Sustentator (Brand Identity, Site Design, Strategy)

Case Study

S'well (creative strategy, media planning & buying)

Case Study

110% Play Harder (Creative)

Case Study

LAN airlines (Creative)

Paper

How segmentation can perpetuate segregation

Case Study

Kongo

Paper

Why luxury and fashion matter

Middle Eastern Broadcasting corp (Creative, Strategy)

Paper

Marketing and Happiness

Paper

Big Media and Branded Content

capabilities

S'well
creative strategy

NASA
strategy, creative

Charlie Duke, Apollo 16
90 seconds of wisdom

Role of Instincts
chaco brand film

Mondelez
strategy, branding

Mistaking Premium for Luxury
paper

Toro
branding, site design

Linda Lee, CMO Stonyfield
90 seconds of wisdom

Puma
strategy

Sustentator
strategy, branding

S'well
creative strategy, media strategy and buying

110% Play Harder
creative

LAN Airlines
creative

Segmentation or Segregation?
paper

Kongo
case study

Why do Fashion and Luxury matter?
paper

MBC
strategy, creative

Marketing vs. Happiness
paper

Big Media and Branded Content
paper