Music video created by Chaco on the occasion of the 45th anniversary of the Apollo 16 mission, first published by NASA on June 2017. Best enjoyed with volume turned up.
Original score composed specifically for the occasion. Voice by JFK (from his 1962 Rice University speech) and original radio communications between the Lunar Module and Houston. 500 frame per second 16MM footage of the Saturn V rocket in lift-off captured by camera E-8 at Kennedy Space Center.
An environmental start-up wanted to become the go-to brand for sustainability in the Spanish speaking world. This is how we helped.
OBJECTIVE identify the most promising positioning and design the brand identity.
CHALLENGE an improvised brand, tiny budgets, a crowded market.
INSIGHT the environmentally passionate were already onboard. To acquire scale, Sustentator had to recruit the 99% who were turning a deaf ear to the depressing news of melting ice caps and climate change.
SOLUTION first we re-positioned Sustentator as the Pragmatic Optimistic: when speaking of commuting by bike for example, we went from talking carbon footprint to calories lost and money saved instead.
Then we designed the brand identity, with a clear brand architecture: the Sustentator master brand on top, supported by distinct B2B and B2C business units, each with its own branding and online presence.
Today Sustentator holds annual conferences, provides solar energy solutions to an ever-growing number of farms and houses and LifeGuard stations along Argentina’s coast.
Facebook fans jumped from 5,000 to over two million and counting.