1- Think like a boxer
In business, as in life, you will get punched many times. You will not know when, how many times or even by whom, but you can be certain the punches will come. “Those that can take the punches, and get back up, over the long haul, those are the people that usually thrive as entrepreneurs’.
2- Be an explorer
In order to be successful in business you have to know your sh*t, there is no substitute for that. But the most successful people have really diverse interests, they take time away from what they do to day to day to learn about other things in culture: they’re explorers, they’re incredibly curious and that’s what makes them more effective, more interesting and ultimately successful.
3- Give back
Take time to meet with people who are starting, or not as far along as yourself. Not only will you be contributing to other people’s success, helping them the way you’ve been helped before: you will also learn from these interactions and eventually even collaborate and do things together in ways you had never expected
In 1998, Cohen and his partner Stone launched music and lifestyle magazine, The FADER. Now am award-winning global media company responsible for providing artists Kendrick Lamar, Pharrell Williams, Kanye West, Nicki Minaj, and Drake their first magazine covers, and honoring icons like The Notorious B.I.G, Serena Williams, Philip Glass, Outkast, Kacey Musgraves, Beck, and many others. The FADER has been hailed as a “music and fashion bible” by the New York Times, and championed by the likes of NPR, Fortune, The Atlantic, BBC, Newsweek, Fast Company, Billboard, and more.
Prior to Fader, Cohen served as Vice President of Columbia Records’ alternative music department and was head of Alternative Music at SBK/EMI. While there, he was savvy enough to sense a shift in musical tastes and championed such alternative artists including Blur, Alice in Chains and Jeff Buckley and was instrumental in shaping their commercial success.
In addition Cohen is a member of the board of directors for Sweetgreen, and for the Children’s Cancer Association, MyMusicRx, and serves as a senior advisor to Syracuse University’s Bandier Music industry Program.
This interview is part of Chaco’s 90 Seconds Of Wisdom series: our mad attempt at countering oceans of information with drops of wisdom.
An environmental start-up wanted to become the go-to brand for sustainability in the Spanish speaking world. This is how we helped.
OBJECTIVE identify the most promising positioning and design the brand identity.
CHALLENGE an improvised brand, tiny budgets, a crowded market.
INSIGHT the environmentally passionate were already onboard. To acquire scale, Sustentator had to recruit the 99% who were turning a deaf ear to the depressing news of melting ice caps and climate change.
SOLUTION first we re-positioned Sustentator as the Pragmatic Optimistic: when speaking of commuting by bike for example, we went from talking carbon footprint to calories lost and money saved instead.
Then we designed the brand identity, with a clear brand architecture: the Sustentator master brand on top, supported by distinct B2B and B2C business units, each with its own branding and online presence.
Today Sustentator holds annual conferences, provides solar energy solutions to an ever-growing number of farms and houses and LifeGuard stations along Argentina’s coast.
Facebook fans jumped from 5,000 to over two million and counting.