Business founders usually see their companies as, well, a business. It is notoriously difficult for someone with such responsibility and background to think of it as a “brand”, let alone distill its DNA into a handful of words. Embarking on a branding exercise without a clear direction a fool’s errand.
So we started by conducting two brand therapy sessions with Toro’s founder and senior team from which a strategy emerged: the design would have to embody Toro’s Sophisticated Tenacity and communicate Empowerment as delivered by a solid network.
We think a most elegant solution was reached, one with multiple lectures.
Take a look: how many you can find? (full list at bottom of this page*)
*multiple meanings behind Toro Advisors branding: