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JON COHEN, CEO THE FADER MAGAZINE.
Charlie Duke, Apollo 16
Instincts and decision making
Role of Instincts
chaco brand film
Luxury or premium? Ce n’est pas la même chose
Mistaking Premium for Luxury
paper
LINDA LEE, CMO CAMPBELL’S.
Puma
Defining a winning positioning
creative strategy
Sustentator
From blog to market leader and acquisition.
strategy, identity, site
How segmentation can perpetuate segregation
Segmentation or Segregation?
paper
Why luxury and fashion matter
Why do Fashion and Luxury matter?
paper