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JON COHEN, CEO THE FADER MAGAZINE.
![JON COHEN, CEO THE FADER MAGAZINE.](https://chaco.cc/wp-content/uploads/2021/05/new-cards.001.jpeg)
Charlie Duke, Apollo 16
![Charlie Duke, Apollo 16](https://chaco.cc/wp-content/uploads/2017/03/charlie.jpg)
Instincts and decision making
![Instincts and decision making](https://chaco.cc/wp-content/uploads/2017/03/oh-bill...-e1678907741981.jpg)
Role of Instincts
chaco brand film
Luxury or premium? Ce n’est pas la même chose
![Luxury or premium? Ce n’est pas la même chose](https://chaco.cc/wp-content/uploads/2015/07/luxury-or-premium-crop-e1678973469344.jpeg)
Mistaking Premium for Luxury
paper
LINDA LEE, CMO CAMPBELL’S.
![LINDA LEE, CMO CAMPBELL’S.](https://chaco.cc/wp-content/uploads/2017/03/linda.0011.jpeg)
Puma
Defining a winning positioning
![Puma Defining a winning positioning](https://chaco.cc/wp-content/uploads/2021/05/puma_futbol-e1678905163803.jpg)
creative strategy
Sustentator
From blog to market leader and acquisition.
![Sustentator From blog to market leader and acquisition.](https://chaco.cc/wp-content/uploads/2021/05/Sustentator_Brand_Guidelines_lowres.jpg)
strategy, identity, site
How segmentation can perpetuate segregation
![How segmentation can perpetuate segregation](https://chaco.cc/wp-content/uploads/2015/07/race-thumb1.jpg)
Segmentation or Segregation?
paper
Why luxury and fashion matter
![Why luxury and fashion matter](https://chaco.cc/wp-content/uploads/2015/07/dolce-gabbana-baby3-e1678907782768.jpg)
Why do Fashion and Luxury matter?
paper
PAM HAMILTON, AUTHOR THE WORKSHOP BOOK.
![PAM HAMILTON, AUTHOR THE WORKSHOP BOOK.](https://chaco.cc/wp-content/uploads/2017/03/PM-90SOW-e1527004791255.png)