A tree is known by its fruit

Beto Sicupira, Founder 3G Capital, Anheuser-Busch InBev

“Friko from Chaco cleared our minds and put us on the road that exactly communicates our dreams.”

Linda Lee, CMO Campbell’s Soup

“Friko and his team are some of the most ambitious and courageous minds in the industry, particularly for brands and companies wanting to impact the world and culture. Chaco gave us the clarity and provocation of an inspiring mission. I am constantly in awe of what comes out of that mouth and mind. This is special.”

Jennifer Dinsmore, Leadership Development, Google

“I’ve been at Google for many years and overseen the development of many sub brands within our guidelines. What you have done is the best by far.”

Charlie Duke 10th man to walk on the Moon, Apollo 16

“Fantastic! ”

Anna Vorrias, VP Global Marketing LVMH

“They’ve done it again! Chaco’s strategy-first approach coupled with their world-class creative skills and business acumen consistently delivers. On top of being just an incredibly kind and competent team to partner with. This wasn’t my first project with them, and it won’t be the last”.

Anthony Jenkison, Global SVP Reckitt, Ethique Board Member, London

“A fantastic piece of work. These guys really know their sh*t”.

Danya Kennedy, President, North America Ethique

“I wanted you to know that I became more inspired by this organization after you helped craft the Vision for where we are and where we could go. Truly appreciate you and your team and the amazing ability you all have to create a compelling story.”

Filippo Arnaboldi, CEO Frette Worldwide

“We were a 159 year-old luxury brand that decided to launch a DTC brand for millenials. Chaco’s rigorous approach to strategy and design was instrumental in achieving that vision”

Barbara Fabbrini, Frette Milan

“The Chaco team is passionate about their job, they do their best to learn everything about the brand they are working for in order to be able to interpret the needs and match them with the market ones.
They are always available and accessible, it is easy to work with them to have an open conversation which is the best way to create the magic of the team work through effective cooperation.
Although the collaboration is over Chaco team is still engaged with our brand and is still a source of ideas suggesting us new readings or market research.”

Latifa Abdulrahman, Brand Integration Senior Manager -MMS Dubai

“I’m very grateful for my experience with Chaco. Their thorough, well thought out and educated strategy were key for our project and we couldn’t have achieved the results we did without it. I look forward to many more collaborations with the Chaco team.”

Daniel Nofal, founder iPlan, Wannaplay, El Azufre and Sustentator

“Working with Chaco was a fundamental step in growing our brand”

Patty Gonzalez, Sr. Marketing Director, Mondelēz. North America

“The team is unanimously in love with Pass the Love. You have created a name and visual language that marry our higher-order goals around soccer with our innate Mondelēz mission of creating more moments that matter. Well done!!

Thank you for your considerate thinking. And thank you for working as a true cross-agency team to deliver this for us.”

Gabriela Irastorza Dragonné, head of communications, Polybion Mexico

“We are in love with our rebrand: how you made us look and feel. You have done a magnificent job, there are so many things that are clear for us now that weren’t before. Without a doubt CHACO was the best partner we could have asked for, we are grateful for your insight, passion and talent. We’d love working with you again next year! ”

Craig Wirth, President Woodstream corp., Lancaster

“I am such a big fan of what you’ve done for Victor: it’s just phenomenal, it’s exciting, it’s so much fun to talk about. I loved sitting with our largest customer and telling them about it.”

Pat Bosworth, Managing Partner Eagle Eye, New York

“Chaco’s process really helped my team express our company’s vision and make our dream a reality. Chaco did an amazing job and delivered a fantastic product.”

João Rodrigues, CEO Woodstream corp., Lancaster

“Chaco brings exactly the kind of strategic vision and design discipline iconic brands like Victor need to win. With reverence for history and hunger for the future, they fell in love with a category others deem stagnant, gaining unparalleled clarity to create a vision our entire company can get behind.”

R. Bitar CEO Toro Advisors New York

We enjoyed working with Friko Stark and his Chaco team on the conceptualizing and the design of our new company brand ToroAdvisors.
Chaco was given the task to help us define our brand by developing our logo, corporate design, including presentation templates, and our online web presence, ToroAdvisors.com. Friko understood intuitively Toro’s brand equity, our culture, our target audience and the purpose of our web presence as a gateway into the unique and bespoke offering for a selected group of clients. Together with Friko, we developed the brand equity and distilled our culture in a session of constructive and well run workshops which he and his team were able to translate into a simple and elegant representation of our company, fit for purpose from the get go.
Friko leads his team of hand picked experts ‘behind the curtain’ while serving as our single point of contact which made the project run fast and seamlessly.

Axel Manzano Gómez-Ortigoza: co-founder, Polybion, Mexico

As founders we had high expectations and Chaco has surpassed them. We are very satisfied with the results and already working to secure the funding for further comms and marketing to continue this partnership. ???? “

Tanmay Annachhatre, Principal Blue Horizon Ventures, Geneva

“We had a positive experience working with Friko and the Chaco team on the Polybion rebrand. The team’s questions and ideas were specific enough to capture the business’s unique proposition but broad enough to avoid losing track of the bigger picture. The final outcome delivered the key message around the novelty and promise of Polybion’s technology in a thoughtful and creative way. We hope to work with Chaco again in the future sometime.”

Mariana Gonzalez, Cofounder Collateral Good Ventures, Geneva

“I really liked how Chaco worked with Polybion. Chaco was very knowledgeable about the company, the market and the areas that Polybion needed to improve. It is my experience that they worked in a streamlined process, focusing on key areas and creating a competitive brand image for our brand.”

Matias Mirvois, co-founder Eagle Eye, New York

Our experience with them was great, we couldn’t have asked for a better partner in developing our brand. When we engaged with Chaco my 2 partners and myself were starting the process of creating our company, we work in Wealth Management and were transitioning from 20+ years in the corporate world to starting our own business. That included defining who we are, how we planned to do things and for whom. Working with Chaco in general and Friko in particular was instrumental in helping us organize our thoughts on all those issues, defining a lot of aspects of how and for whom that we haven’t even thought about. It went beyond a logo or website and very much into our competition, how are we different personally and professionally, how do we want our clients to see us and which clients do we feel we resonate with the most. Those conversations help us well beyond the pure brand development, it helps us with operational process, investment process and overall approach to how to do things. They help us create a brand that reflects who we are and informs how we do things.

On top of that the design process was a blast, we got a chance to interact with an amazing designer and fine tune our colors, logo and overall look and feel. We saw great alternatives that we didn’t use and understanding why if those didn’t reflect who we were helped appreciate the option we went with even more.

We couldn’t have asked for a better partner to do this. We are constantly hearing from people how they love our branding, design and look and feel in general. We found over time when engaging with clients that the “for whom” that we discussed with Friko early in the process was reflected very strongly on the clients that our message resonates with. For an startup like us investing in brand development like this was a big investment and I can say without a doubt it was money well spent.

Rodrigo Herrera-Vegas, co-founder Sustentator Buenos Aires

In 2009 I co-founded a sustainability company called Sustentator. Two years into the project we hired Chaco to rebrand our company. Not only they were a pleasure to work with, their efforts helped us attract the attention of YPF, one of the largest energy groups in LatAm that went on to buy a majority stake of our company. Chaco helped us articulate our mission and purpose, developed our communication strategy, branding, corporate and e-commerce websites, always paying attention to every detail and meeting strict deadlines.

Paula Carrico, principal Toro Advisors, New York

Our experience with Friko and his team was flawless. He understood intuitively what we needed (before we even knew how to articulate it properly) and was able to translate this understanding into a simple and elegant representation of our company (with a new logo, marketing material, website and other). I would not think twice in recommending Chaco.