Before joining us, the creative team assigned to your project created some outstanding campaigns for other Clients. What follows is a selection of the work they created then and one of the reasons we are thrilled to have them at Chaco today.
Eos Skin Care launched their little balls of balm ten years ago and with the help of a lot of organic, celebrity endorsement they captured lightning in a bottle. Cut to 2019 and they needed an actual brand story to help relaunch an iconic brand. Introducing MAKE IT AWESOME. A tale of how those little balms came to be and why they help consumers everywhere make everything a little more awesome. We shot it all in Bulgaria and came away with a film, a :30, a zillion :06s and one of the first successful partnerships with a budding platform called TikTok
To launch Tommee Tippee, a UK babycare brand relatively unknown in the US, we had to give American moms something they'd never seen (or used) before. Introducing Tommee Tippee Advice Wipes. Made from real overwhelming baby advice.
A 2017 One Show finalist, Webby nominee, D&AD pencil winner, and Cannes Gold, the Advice Wipes were lauded by Creativity and Adweek, and HuffPo, but what we really cared about were the props we got from one scary mommy, a true authority on what parents love.
How do you turn a niche, indoor cycling class with a PR problem into an industry-devouring global powerhouse? It took four product launches, innovation in media, communication, and an intercontinental lockdown. But more importantly, it took the ongoing mutual trust and respect between client and agency. My experience with Peloton yielded, above all, ongoing relationships with some of the most brilliant, courageous people in the world. See below for a fraction of the work.
While trying to crack the next brand campaign for lotto, my partner pointed out that the rich people of New York were botching being rich. In the kind of way you write about. A quick google search revealed David Rockefeller spends millions on dead beetles. Amare Stoudemire bathes in wine. And Jerry Seinfeld spends hundreds of thousands a month on parking. Pretty much any other New Yorker would Make a Way Better Rich Person.
The press and awards shows thought so too. New York Times. Creativity. Adweek Ad of the Day, One Show Finalist, Webby nominee.