SOUL8, LONGEVITY IS THE ULTIMATE LUXURY
To grow beyond an expensive gym for high net worth individuals, Soul 8 needed to solidify its founder’s vision and transform his business.
ASK:
1- Strategy: define the business and articulate its brand positioning.
2- Design: complete rebrand, from logo to social, app and site.
INSIGHT:
Knowledge is not power. Applied knowledge is.
High net worth individuals understand this. It’s what made them successful in the first place. Now, after academic, professional and financial success and in middle age, they are devoting that same principle to a new challenge: maximising their own healthspan, the years lived fully, free of disease and disability.
Data consistently shows that longevity is a central concern to the well-off, who are willing to sacrifice over a third of their wealth for an additional ten years of life. For the wealthy, living a 100-year life is not an outcome they consider a mere possibility. It’s one they expect. (UBS Investor Watch, Century Club 2018)
The number of people who want to prioritise their health more his year grew by 30% compared to last, and those who work out are 6 times more likely to be motivated by longevity than looks. (Life Time, US Health and Wellness study 2024)
before and after
use slider to see the evolution
GRAPHIC ELEMENTS
Graphic elements were designed from scratch to elegantly communicate the individual biometrical data of each member on the app and beyond, to become another one of the distinct branding elements that form the Soul8 universe.
–
SOCIAL
A clear, sophisticated look designed to accommodate the different types of content produced by the brand, allowing the social team to quickly create new posts for years, all consistent with the brand tone and its audience.
