WORK

Toro: M&A with sophisticated tenacity


ASK: develop the brand identity and digital presence of a formidable New York M&A advisor

CHALLENGE: Business founders usually see their companies as, well, a business. It is notoriously difficult for someone with such responsibility and background to think of it as a “brand”, let alone distill its DNA into a handful of words. Embarking on a branding exercise without a clear direction a fool’s errand.

SOLUTION: identified Toro’s Sophisticated Tenacity as its most distinctive feature, and built the brand around it.

Launch ToroAdvisors.com

“ Chaco quickly understood our culture, audience and purpose. They distilled our brand’s equity in a series of constructive and well run workshops and then translated it into a simple and elegant representation of our company, fit for purpose from the get go…..”  


-Rodrigo Bittar, Managing Partner. New York

toro-4

BRAND GUIDELINES

Mesa de trabajo 1-80
Mesa de trabajo 2-80
Mesa de trabajo 3-80
Mesa de trabajo 4-80
Mesa de trabajo 5-80
Mesa de trabajo 6-80
Mesa de trabajo 7-80
Mesa de trabajo 8-80
Mesa de trabajo 9-80
Mesa de trabajo 10-80
Mesa de trabajo 11-80
Mesa de trabajo 12-80
Mesa de trabajo 13-80
Mesa de trabajo 14-80
Mesa de trabajo 15-80
LET'S TALK
Chaco Quarterly

Short, actionable insight from extraordinary sources.

"Because one must distinguish between Information, Knowledge and Wisdom"

The Chaco Quarterly is our mad attempt at countering ever-growing oceans of Information with drops of Knowledge distilled from our work with some of the world most remarkable people.

Designed to make you smarter than Instagram and happier than the news, each CQ provides 90 seconds of advice from an extraordinary individual, one selected quick read from some the world most reputable sources, and a Chaco paper with unusual yet practical perspectives on modern business.

Want the Chaco Quarterly?

Short, actionable insight from extraordinary sources.
Because one must distinguish between Information, Knowledge and Wisdom.

The Chaco Quarterly is our mad attempt at countering ever-growing oceans of Information with drops of Knowledge distilled from our work with some of the world most remarkable people.
Designed to make you smarter than Instagram and happier than the news.