WORK

Toro: M&A with sophisticated tenacity


ASK: develop the brand identity and digital presence of a formidable New York M&A advisor

CHALLENGE: Business founders usually see their companies as, well, a business. It is notoriously difficult for someone with such responsibility and background to think of it as a “brand”, let alone distill its DNA into a handful of words. Embarking on a branding exercise without a clear direction a fool’s errand.

SOLUTION: identified Toro’s Sophisticated Tenacity as its most distinctive feature, and built the brand around it.

Launch ToroAdvisors.com

“ Chaco quickly understood our culture, audience and purpose. They distilled our brand’s equity in a series of constructive and well run workshops and then translated it into a simple and elegant representation of our company, fit for purpose from the get go…..”  


-Rodrigo Bittar, Managing Partner. New York

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The Chaco Quarterly is our mad attempt at countering ever-growing oceans of Information with drops of Knowledge distilled from our work with some of the world most remarkable people.
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