Toro: M&A with sophisticated tenacity
ASK: develop the brand identity and digital presence of a formidable New York M&A advisor
CHALLENGE: Business founders usually see their companies as, well, a business. It is notoriously difficult for someone with such responsibility and background to think of it as a “brand”, let alone distill its DNA into a handful of words. Embarking on a branding exercise without a clear direction a fool’s errand.
SOLUTION: identified Toro’s Sophisticated Tenacity as its most distinctive feature, and built the brand around it.