chacochacochacochacochaco
  • ABOUT
  • WORK
  • INTERVIEWS
  • INSIGHTS
  • CONTACT
  • ABOUT
  • WORK
  • INTERVIEWS
  • INSIGHTS
  • CONTACT

cases

advertise on dogs?


Objective raise awareness of the fact that 3 out of 4 animals in US shelters don’t make it out alive.

Challenge: tiny budget.

Solution do for dog adoption what the pink ribbon did for breast cancer by turning the leash itself into a personal statement, not unlike iPod’s white earbuds.
With an Orange Leash, every time you walk your dog becomes an occasion to effortlessly spread the word.

Results every dog adopted from Animal Haven now comes with an Orange Leash. Plus, enrolled the support of internet giant IAC, city organizations like the Mayor’s Alliance for NYC Animals and celebrities like Amanda Hearst. The campaign broke in summer of 2012 and we won’t rest until a mutt becomes the White House’s First Dog.

PREV maximize a promotion's ROI?
NEXT Audio post - Soundcloud

Leave a Comment Cancel Reply

  • CHACO MAIL
  • CHACO Whatsapp
  • CHACO Linkedin
  • ad

    Hi, I’m Kristi Hines, a freelance writer, ghostwriter, and copywriter who develops high-quality content for businesses.

    Phone: +000 123 456 7
    Fax: +000 123 456 7
    Email: uiueux@gmail.com

  • Categories

    • All
    • cases
    • Design
    • Elements
    • INSIGHTS
    • INTERVIEWS
    • News
    • WORK
  • Recent Posts

    • Polybion
      From start-up to prime time
    • When Just Do It just won’t do
    • Eagle Eye:
      Wealth management for the 21st century
    • ROBIN KOVAL, CEO TRUTH INITIATIVE.
    • H BY FRETTE
      WHEN LUXURY GOES DTC
  • Recent Comments

    • Bwsm on Audio Post – Hosted mp3
    • Bwsm-Test on Audio Post – Hosted mp3
    • Bwsm on Quote format post
NEXT
Chaco Quarterly

Short, actionable insight from extraordinary sources.

"Because one must distinguish between Information, Knowledge and Wisdom"

The Chaco Quarterly is our mad attempt at countering ever-growing oceans of Information with drops of Knowledge distilled from our work with some of the world most remarkable people.

Designed to make you smarter than Instagram and happier than the news, each CQ provides 90 seconds of advice from an extraordinary individual, one selected quick read from some the world most reputable sources, and a Chaco paper with unusual yet practical perspectives on modern business.

Want the Chaco Quarterly?

Want the Chaco Quarterly?

Short, actionable insight from extraordinary sources.
Because one must distinguish between Information, Knowledge and Wisdom.

The Chaco Quarterly is our mad attempt at countering ever-growing oceans of Information with drops of Knowledge distilled from our work with some of the world most remarkable people.
Designed to make you smarter than Instagram and happier than the news.

ABOUT
WORK
INTERVIEWS
INSIGHTS
CONTACT

    
PRIVACY POLICY

68 Jay Street
Brooklyn 11201
New York


+1 (347) 871.1822
TALKTO@CHACO.CC

 

CHACO - We are Animals.