cases

anchor your brand to the heart of NYC?


Objective boost brand awareness.

Challenge to capitalize on Jameson’s organic growth, this could NOT be an advertising campaign.

Solution a two story tall, designer anchor in Brooklyn Bridge Park, dedicated to the city of NY as a celebration of the Irish spirit of fearlessness. Why? the Jamesons were originally celebrated pirate hunters, so today each bottle features 2 anchors and the motto “sine metu” -without fear- in honor of the family’s maritime heritage. The anchor’s chain disappears in the ocean, only to re-emerge in Dublin, symbolizing the bonds that unite both nations.

Results the financial crisis killed the project. We have nothing to do with any empty bottles left on that beach. I swear.

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Short, actionable insight from extraordinary sources.
Because one must distinguish between Information, Knowledge and Wisdom.

The Chaco Quarterly is our mad attempt at countering ever-growing oceans of Information with drops of Knowledge distilled from our work with some of the world most remarkable people.
Designed to make you smarter than Instagram and happier than the news.