anchor your brand to the heart of NYC?
Objective boost brand awareness.
Challenge to capitalize on Jameson’s organic growth, this could NOT be an advertising campaign.
Solution a two story tall, designer anchor in Brooklyn Bridge Park, dedicated to the city of NY as a celebration of the Irish spirit of fearlessness. Why? the Jamesons were originally celebrated pirate hunters, so today each bottle features 2 anchors and the motto “sine metu” -without fear- in honor of the family’s maritime heritage. The anchor’s chain disappears in the ocean, only to re-emerge in Dublin, symbolizing the bonds that unite both nations.
Results the financial crisis killed the project. We have nothing to do with any empty bottles left on that beach. I swear.