anchor your brand to the heart of NYC?

Objective boost brand awareness.

Challenge to capitalize on Jameson’s organic growth, this could NOT be an advertising campaign.

Solution a two story tall, designer anchor in Brooklyn Bridge Park, dedicated to the city of NY as a celebration of the Irish spirit of fearlessness. Why? the Jamesons were originally celebrated pirate hunters, so today each bottle features 2 anchors and the motto “sine metu” -without fear- in honor of the family’s maritime heritage. The anchor’s chain disappears in the ocean, only to re-emerge in Dublin, symbolizing the bonds that unite both nations.

Results the financial crisis killed the project. We have nothing to do with any empty bottles left on that beach. I swear.

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